New concepts in Interior Design
Psychology are helping home sellers net more money in today's
competitive real estate market. Therefore, it's worthwhile to
spend time planning the changes that will help your home sell
for the highest price.
Develop a general design plan,
keeping your target market and budget in mind. Your overall
design plan really depends on supply and demand. How many
houses are for sale in your area? How many houses sell each
week? Is the selling season cold, warm, or hot? Is it a
seller's or buyer's market?
If the market is moving fast and
buyers are lining up to make offers for homes in your
neighborhood, you can do less. But whatever your answers to
the above questions, you'll still need to do a few things to
make your home stand out from the competition.
Know Your Target
Think about your neighborhood and
the buyers purchasing homes near yours. Are they purchasing
their first home or moving up? This will be important to your
marketing and design plan, since the psychological needs of
the two types of buyers differ considerably.
First-time homebuyers seek to
control their own environment by owning, rather than renting.
Their psychological needs include:
Safety and security
place or connection
Move-up buyers often enjoy those
benefits, too, but they're generally more interested in
finding a larger home with more amenities for their comfort,
self-esteem, and feelings of prestige.
Once you've determine your potential
buyers, you can begin making improvements to your home that
will attract them.
Spend money only on items that will
make a difference in your sales price. Of all repairs, fresh
paint is the best investment you can make. New kitchen
appliances, upgraded bathroom features, and updated lighting
fixtures will usually give a good return for your money, as
Sometimes, hiring professional help
is worth the extra expense. Professional painters work faster
and will often cost less than day laborers. Tile installers,
carpet layers, and electricians also know their trades and
will do a better job than most day laborers.
Contractors should have their own
disability and liability insurance -- ask for a copy with your
contract. Get everything in writing -- including work to be
completed, costs, lists of specific materials to be used, time
for completion, and payment schedule.
Choosing the right colors to paint
your home will make a huge difference in your paycheck at
closing. Look at the other homes near yours and choose
Did you know that the exterior color
of houses selling the most quickly is yellow, but the wrong
tone or shade of yellow can kill a potential home sale? Avoid
yellows with green undertones and bright yellows, and choose
pale yellows with creamy or beige shades instead. Warning:
colors look darker on huge exterior expanses than they do on
paint chips you see in the store.
Paint stores offer many brochures,
showing various combinations of exterior paint colors, but
most of them also feature combinations include three colors.
Limiting your paint selection to only two colors will limit
your income potential.
Think fun colors for a fast sale.
Think "Disneyland Main Street," where every shop is painted in
glorious multi-color. Using a third or fourth color on the
exterior can add definition to your home's details. Use gloss
or semi-gloss paint on wood trim.
Psychology of Exterior Paint
Take the ultimate sales price of
your remodeled home into account. Certain colors, especially
muted, complex shades, will attract wealthy or highly-educated
buyers, whereas buyers with less income or less education will
generally prefer simple colors.
A complex color contains tints of
gray or brown, and usually requires more than one word to
describe, such as sage green or forest brown, while simple
colors are straightforward and pure. Generally, houses in the
lower price range will sell faster and for more money when
painted in simple tones like yellow and tan with white, blue,
or green trim.
Interior Design Plans and
Create a list of work and materials
you'll need for each room and then estimate the time you think
it will take for each task. The more planning you do before
you begin, the more time and money you'll save.
Psychology of Interior Paint
Daring to use color instead of bland
white walls will increase your profit potential. Did you know
that Lynette Jennings tested people's perception of room size
and color? A room that was painted white appeared larger to
only a few people in the survey, compared to an identical room
painted with a color, and the perceived difference was only
about six inches! Because most people look better surrounded
by color, a colored wall also makes them feel happier, and
buyers will choose to buy the house that makes them feel
Entryways should bring the exterior
colors of the home inside. Repeat variations of the exterior
shades all the way through your home, which will make the
entire home seem to be in harmony. As an added bonus, if
buyers love the exterior colors, they're going to like the
interior colors, as well.
Spending time planning your home's
sale, rather than just listing it and then taking your
chances, will net you more money, and faster!
Best wishes for a profitable, quick
(c) Copyright Jeanette
J. Fisher. All rights reserved
Professor Jeanette Fisher,
author of Doghouse to Dollhouse for
Dollars, Joy to the Home, and other
books about Real Estate Investing
and Design Psychology.